Having just completed extensive brand guidelines for one of Australia’s largest renewables companies and a major road safety body, it struck me—most brand guidelines suck. But the thing is, they don’t have to. In fact, I would argue that properly completed, brand guidelines are one of the most important documents in an organisation. Let me […]
Understanding your customer is not just a part of the strategy; it’s the basis of business success. At One Small Step Collective (OSSC), we’ve refined a method that combines human insight and artificial intelligence to create incredibly detailed, purposeful customer personas. These aren’t merely abstract concepts; they’re vivid and insightful profiles that bridge what customers […]
So, there may be a few industry ‘pundits’ that try to downplay the possible impact on marketing and business but the facts tell a different story. Five little letters that will change the way we work: G-E-N A-I. A recent McKinsey report suggests that Generative AI could add up to $4.4 trillion to the global economy. […]
It’s just an opinion… but, OK, so here’s the gist of where I’m coming from. I’ve noticed quite a lot of ‘Marketing influencers’ talking down AI and Generative AI in marketing. Claiming it’s just a “fad” and ridiculously comparing it to things like the metaverse and Web-3. I can understand the frustration. Many may have […]
Alright, let’s cut to the chase. The PwC CEO Survey 2023 is out, and it’s a wake-up call for businesses everywhere. The world is changing, and it’s changing fast. Technology is advancing at a breakneck pace, sustainability is no longer a buzzword but a business imperative, and geopolitical landscapes are shifting like sand dunes in […]
Artificial Intelligence (AI) has become a game-changer in the world of branding and marketing. It’s not just about automating tasks or crunching numbers; AI is now capable of understanding and interpreting your brand in ways that were previously unimaginable. But how does AI perceive your brand, and what does it mean for your business? AI […]
The world of Artificial Intelligence (AI) and Generative AI is evolving at an unprecedented pace, creating a paradigm shift that businesses and marketers are struggling to keep up with. This rapid evolution is not just a trend but a significant force that is reshaping the business landscape, altering how brands interact with their customers, and […]
In today’s data-driven world, understanding your customers is the key to creating compelling marketing strategies. At OSSC, we pride ourselves on our ability to harness the power of data platforms and AI to dive deep into the details, helping us gain a comprehensive understanding of our clients’ target audiences. Our partnerships with leading data platforms […]
In today’s fast-paced marketing landscape, speed is more critical than ever. As a pioneer in data-driven creativity, OSSC has long recognised the power of cutting-edge technology to help us deliver results faster and more efficiently for our clients. While others are just starting to experiment with AI, we’ve been leveraging advanced data analytics tools for […]
At OSSC, we pride ourselves on staying ahead of the technology curve. While other agencies are just dipping their toes into AI by playing with GPT, we’ve been harnessing the power of AI-enabled technology and data-driven creativity for the past seven years. We understand the immense value of AI (such as the ability to process […]
